How Dolby is measuring human emotions to hack Hollywood?

source: theverge.

Every passing second we come across something new, better and much more advanced than yesterday’s technology. As many would say, technology has no boundaries, none at all, to he speaking the truth! It is truly amazing to see technology grow, but overwhelming at the same time. Until this day we have had watched hundreds of movies some made on a director’s own piece of the story, some made by inspiration from novels and many others. But what if I tell you that there is someone examining you, reading all your emotions and all that goes through your mind while watching a movie? To make better movies ahead of time, to include all that makes human feel emotions of all sorts! Yes, my friend, it is happening and you should learn all about it, too.

Senior Editor Lauren Goode from the new Video series, The Verge in its latest episode takes you to a little sneak peek from behind the scenes of the next level technology that is acting, lately on a lesser known project. Dolby, as many would know about it from the display names during movies as music partners or so. But the Next Level has an impressive collection of inventions that hardly anyone has heard about.

Dolby Laboratories, which has been around since 1965, is not just a sound or video demo’s big company that you see at the end of the videos. Instead, it has been doing much more lately, with almost a hundred technical labs in its San Francisco headquarters. Led by leading Neuro-physiologists and the Dolby chief himself, the tech lab scientist is working on bio-sensors to understand what goes on inside a human body as he is watching a movie. This is to make the future movies better for a much appreciative experience of watching a movie. It has been attaching these biosensors to various volunteers and fixing them down a couch for a fun entertainment session which includes watching a movie.

The team uses EEF caps, galvanic skin response sensors, heart rate monitors and thermal imaging FLIR cameras to observe the biophysical and emotional experiences of a human while watching a movie. This is to understand what makes a person’s heart race, his skin to flush and go pink, what gives him Goosebumps and which part is responsible to generate a feeling of arousal and perhaps even know what makes them bored.

Many would doubt Dolby for its intentions behind this unknown project because neither doe Dolby produces movies or music? Well, it’s all a part of its own marketing scheme that Dolby needs to follow to sell its products in Hollywood. Dolby is seeking after proving the much-debated fact that, HDR quality, surround sound and correct color palette upgrades the emotional experience of a person while watching a movie, which in turn profits the movie directors. This will make the Hollywood content makers use more of Dolby tools which will be of great profit to the decades-long country.

Article by Pooja.

How Dolby is measuring human emotions to hack Hollywood?


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