News

Royal Enfield: a rejuvenating story tale from 1901 till launch of GT 650 Twin.

Source: Ultimate Motorcycling.

One and half decade ago Royal Enfield was on the verge of extinction like Ambassador, and it looked like a natural obliteration. However, Siddhartha Lal had other plans; then 26, Lal was made the CEO of Elcher Motors and his first task was to revive Royal Enfield among the racing Indian hearts. What looked like to be a suicidal attempt is now considered to be one of the best revival stories in Automobile industry.

Lal deserves a lot of credit for his endeavours, and it was his constant 4 years of nagging along at the Chennai headquarters that catapulted Royal Enfield into the limelight. Siddhartha Lal is the son of Vikram Lal, former executive of Elcher Motors, and like father Siddhartha completed his secondary education from Doon School before completing his Bachelor in Arts, Economics degree from St. Stephen’s College Delhi. Interestingly he has a post graduate degree in Mechanical Engineering and Master of Science degree in Automotive Engineering from Cranfield University and University of Leeds respectively. Such was Lal’s obsession with Enfield that he rode a red coloured bullet to his wedding.

Business Today

Elcher Motors had given up on the sales of Royal Enfield as per month sales plunged down to 2000 units from estimated 6000. This was coupled with constant warranty appeals as customers faced engine seizures and other problems. Lal was bold enough to ask for a chance to revive, but he faced a mighty task as remodelling would hamper the aesthetic and traditional value of Royal Enfield, and the loyal fans strictly opposed such thoughts. To attract new users Lal and team had to make few makeshift changes at least to curb the loss as much as they could. The signature bullet sound has always made Royal Enfield a different kettle of fish, and tampering with it would have doomed them for lifetime. With the help of International experts and sound mapping, 70% of the noise was retained and a rigorous 1000 hour meant maximum rhythmic vibrations. The new engine had almost shrugged off the entirety of the old engine, but managed to increase the fuel efficiency. Now, Royal Enfield is looking to hit the 1.5 lakhs mark in the near future.

The dim and dull part of Elcher Motors, Royal Enfield that was once set to be disabled has now surged up 7716% as of July 31, 2017 from May 26, 2008 where it was marked at Rs 384.30. Such has been Royal Enfield’s impact it ambushed any kind of competition from peers Bajaj Auto and Hero MotoCorp. Royal Enfield is an important mid-range motorcycle player in the global arena, and its meteoric rise in the last five years has been astonishing.

The new 650CC twin bike will be rejuvenating the twin cylinder concept that has been long lost since bullet’s revival. The twin engine despite its name is lighter and elegant looking than most of its counterpart. Lal has assured the interested ones that despite it being a 650 cc bullet, the price will be capped at a moderate level so that people aren’t discouraged by it. 650cc is a new and intimidating concept in India, but Enfield’s confidence and affordable pricing will certainly make an affirmative impact. They may have taken a dive in the past, but came up with a futuristic monster.

Article by Sushmoy.

Royal Enfield: a rejuvenating story tale from 1901 till launch of GT 650 Twin.
13 Comments

13 Comments

  1. terrarium tv for linux

    November 17, 2017 at 7:25 am

    Respect to website author , some wonderful entropy.

  2. http://www.linux.co.uk/

    November 18, 2017 at 10:21 am

    If job safety іs high on youг list of priorities, this is one other
    factor that isnt supplied by freelancing. Many
    pеople should be assured of steady revenue, at a pprice
    that theyll rely on, wjth the intеnt᧐n to hold their payments
    and everyday dwelling expensеs as much as datе. Freelancing is not going tto present the јob and revenue security thаt
    you would havve ffom being on the staff off a regulation firm.

  3. great site

    November 25, 2017 at 4:36 am

    I just want to mention I am very new to weblog and actually savored your web site. Most likely I’m going to bookmark your blog post . You surely have good posts. Thank you for sharing your web site.

  4. hack}

    November 25, 2017 at 5:41 am

    I simply must tell you that you have an excellent and unique post that I kinda enjoyed reading.

  5. buy sytropin

    December 1, 2017 at 1:54 am

    Great thanks for posting! btw are there feeds to your
    blog? I’d want to add them to my reader.

  6. sytropin review

    December 1, 2017 at 2:43 am

    I’ve been absent for a while, however I remember why I used to
    love this website. Many thanks, I will try and check back
    more regularly. Fantastic posts btw.

  7. sytropin review

    December 1, 2017 at 3:16 am

    I am unsure where you’re acquiring your info, however excellent topic.

    I have to spend some time learning or understanding more.

    Thanks for fantastic information. I was searching for this
    information.

  8. sytropin review

    December 1, 2017 at 3:57 am

    I really enjoyed reading this site, this is great blog.

  9. sewa boom lift

    December 2, 2017 at 7:54 am

    I was wondering if you ever considered changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?

  10. laptop

    December 2, 2017 at 1:39 pm

    Hello, Neat post. There is a problem together with your website in internet explorer, may test this¡K IE nonetheless is the marketplace leader and a large portion of folks will miss your great writing due to this problem.

  11. marbella personal trainer

    December 3, 2017 at 3:58 am

    I absolutely love your website.. Great colors & theme. Did you build this web site yourself?
    Please reply back as I’m looking to create my own site
    and want to know where you got this from or exactly what the theme
    is called. Kudos!

  12. halloween gifts for classroom

    December 9, 2017 at 7:28 am

    I like what you guys are up too. Such clever work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my site 🙂

  13. Web Design

    December 25, 2017 at 8:28 am

    Thank you for sharing excellent informations. Your web-site is so cool. I am impressed by the details that you’ve on this website. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched all over the place and just could not come across. What a great web site.

Leave a Reply

Your email address will not be published. Required fields are marked *

Most Popular

To Top
%d bloggers like this: