Ever since the social media revolution, several technocratic minds have tinkered with ideas to create platforms so colossal and irresistible that it is capable of transgressing boundaries. Globalization is the phenomenon that realized the idea global citizenship, where identities are not based on just nationalism but on indiscriminate criteria. Snapchat is one such platform that revolutionized photo sharing, advertisement, and intoxicating user engagement. Snapchat is known as the millennial’s social network. It pioneered the use of geofilters, face-mapping filters, and motion filters that sets it apart from all other networking applications. It quickly rose to fame and is currently one of the most valued brands in the world. Their stupefying popularity of Snapchat is evident from their demographic coverage and user statistics.
Snapchat is set to venture into the augmented reality by introducing its art platform that features the pop artist Jeff Koons and some others. Thereafter, art can be pinned on specific locations while placing the phone in the right position. The results are possible subject to the augmented reality technology. Sources reveal that this tech know-how has emerged from the Israeli AR startup Cimagine, which snapchat acquired later in 2016. Some random leaks suggest the locations as of now are Las Vegas, Sydney and Paris.
Leaks have emerged from official Snapchat sources itself that have shared an inexplicable photo captioning that more is coming soon. This is obviously a manifested demonstration of the new exciting launch. The photo was of Central Park and the New York skyline where a countdown has been placed. This time coincides with Snapchat CEO’s Evan Spiegel’s talk at Vanity Fair’s New Establishment Summit. It is said this new feature will be capable of creating animations, another addition to the floating animations it has hitherto introduced through 3D world lenses. The new AR feature will presumably be available in New York, Chicago, Washington D.C., Los Angeles, Las Vegas, Toronto, Sydney, London, Paris, and Rio de Janeiro.
Article by Mausam.