We are all much wisely aware of the parallel business world existing on the most sought-after messenger app, WhatsApp. There is a wide range of businesses that are running currently on the app using groups and broadcast lists by an admin. Much to our surprise, using the messenger app for a business-related aspect is nothing but hectic. The cache is built up, the device starts to act up, and it gets tiresome. Thankfully, it is in the rumors that Whatsapp, owned by the legendary Facebook, is launching its standalone business app, namely Whatsapp Business, solely for creating online workplaces using the features of the WhatsApp app.
Whatsapp has been in the news for its upcoming, much anticipated Whatsapp Business App. Although, there hasn’t been a confirmation on the same by the Facebook made, yet. A large number of reports were leaked earlier, claiming the messaging platform is already on building its upcoming business application.
Currently, the APK file of WhatsApp Business app is available for download and is being tested by the early testers. Not too long but just about a month ago, WhatsApp began with verification of business accounts on its current messaging app. Although the service is still in testing mode, the Facebook-owned messaging platform is expected to release it officially very soon. The description which is put up on Play Store says: “As a test partner for ‘WhatsApp Business app,’ we are happy to offer you an early access to a wide range of new features that we’ve built to provide with a better business environment. We are in high hopes that your experiment with our new app will be a delightful one, and, please share your experiences with us so that we can improve the product.”
However, the app after downloading will look more or less, the same like the now-existing messenger app bearing the name of ‘WhatsApp Business.’ The four tabs for chats, status, and calls are also visible. Under Settings, you will see new additions including Business Settings and Statistics. You will be able to view the number of messages sent, delivered, read and received under Statistics. Additionally, the app is said to be having engaging and interactive features useful for a business setup, including, auto-responses, creating a business profile, analytics, and chat migration.
Much anticipated, the Business App is guessed for having a high success rate as and when it launches. All thanks to its already existing and large users. According to reports and statistics, several small businesses are already being operated functionally on the now- messenger WhatsApp. The messenger app is used as the grounds for communicating and posting the day-to-day work that every admin organizes. The most anticipated business app is said to be breaking records due to its highly grossed market, especially in Southeast Asia.
Article by Pooja.