‘Malignant Self Love: Narcissism Revisited’ is a book that talks about how humans love both verbal and non-verbal form of affirmation and admiration. We all have a predilection towards flattery and it is scientifically claimed that praise releases energy. It is this anticipation and addiction of compliments that the Sarahah app has become the new buzzword of social media. Most of your friends have already tried it and although you didn’t pay any heed or need, now you secretly want to plunge into this exhilaration.
Developed by a Saudi Arabian developer Zain Alabdin Tawfiq, Sarahah is an anonymous messaging app. There is immense excitement among youngsters around the world who are frantically sharing links on their social media pages to receive some quirky and chucklesome comments about themselves. The identity of the sender remains encrypted adding to the excitement and curiosity. With such an irresistible concept it has caught the top spot at play stores in terms of download. Here messages can be sent even without logging in. Facebook and Twitter have been flooded with this phenomenon. Messages of love, infatuation, crushes, admiration and flirtation are swimming in from all directions. A surprising revelation is that it quite a few months old, as it was active in the Arabic countries Egypt and Saudi Arabia, reported by BBC News. Besides, it has some jaw-dropping divided ratings of likes and dislikes, something rarely seen in mobile applications.
Popularity comes at the cost of controversy. Two websites namely sarahahexposer.com and sarahahspyer.com have launched hoax claims to possess the means that can expose the sender of the messenger. The application developers have vehemently denied any such claims and assure that no such loophole or trick exists. There is another problem about hateful comments that people have been receiving of late, leading to unnecessary loathing. Such poor and cowardly condescension is a part of this brouhaha. Critics have even called it a new arsenal for online bullying that is notoriously rampant among teenagers. However, no app or game comes with a guarantee of goodwill. The ones who are anxious about appraisals must be prepared for some condemnation as well, like a sport.
Article by Mausam.